What should firms consider marketing when they are strategizing?

Requirements
• Critically evaluate the role that marketing can play in firms’ strategies,
and draw on recent evidence
• Explore marketing and strategy in more depth
• There is no single (or simple) answer to a question
• Use the range of theories/models you have learned in your lectures
and tutorials to support your arguments.

Using the knowledge points from your lectures to
support your discussions, for example:
• Strategic intent: why do we need to have strategic intent
• Market-driven versus market-driving: how can they help with value
creation?
• Market research: is it still useful for value creation?
• Red Ocean and Blue Ocean: which one more effective for value
creation in a particular case?
• CSR: is CSR good for value creation? Why?
These are just examples. You can use them, or
you can go beyond them
• We are happy to see your innovative ideas
• You do not need to cover all knowledge points – it is impossible and
unnecessary
• However, you will get credit for your broad reading
Suggested structure
• Introduction (400)
• Set the context of your essay
• What are you going to discuss?
• Why this topic is important?
• You can summarise your major argument here
• The structure of the essay
Suggested structure
• Strategy (1000)
• What is strategy?
• Why strategy is important?
• The elements of strategy
• Value-based strategy and why?
Suggested structure
• The role of marketing for strategy (1300)
• Thank about: how can marketing help with value-based strategy?
• Please refer previous slide and give in-depth discussions here
Suggested structure
• Conclusion (300)
• Summarise your essay here
Remember:
• There is no single unified answer
• There are no right or wrong answers
• Please use EVIDENCE to support your arguments
• Evidence can be practical business cases, facts from the market,
information from government bodies, etc.
• Please use credible sources for information
• Please use Harvard referencing

Our Service Charter

1. Professional & Expert Writers: Topnotch Essay only hires the best. Our writers are specially selected and recruited, after which they undergo further training to perfect their skills for specialization purposes. Moreover, our writers are holders of masters and Ph.D. degrees. They have impressive academic records, besides being native English speakers.

2. Top Quality Papers: Our customers are always guaranteed of papers that exceed their expectations. All our writers have +5 years of experience. This implies that all papers are written by individuals who are experts in their fields. In addition, the quality team reviews all the papers before sending them to the customers.

3. Plagiarism-Free Papers: All papers provided by Topnotch Essay are written from scratch. Appropriate referencing and citation of key information are followed. Plagiarism checkers are used by the Quality assurance team and our editors just to double-check that there are no instances of plagiarism.

4. Timely Delivery: Time wasted is equivalent to a failed dedication and commitment. Topnotch Essay is known for timely delivery of any pending customer orders. Customers are well informed of the progress of their papers to ensure they keep track of what the writer is providing before the final draft is sent for grading.

5. Affordable Prices: Our prices are fairly structured to fit in all groups. Any customer willing to place their assignments with us can do so at very affordable prices. In addition, our customers enjoy regular discounts and bonuses.

6. 24/7 Customer Support: At Topnotch Essay, we have put in place a team of experts who answer to all customer inquiries promptly. The best part is the ever-availability of the team. Customers can make inquiries anytime.