Read the below case study ‘Warburtons Bread’ and review the appendices. Analyse Warburtons industry and resources and capabilities by addressing the following questions and justifying your answers with conceptual tools learned in class:
1. Is this an attractive and profitable industry? What structural factors make it attractive or unattractive? Please elaborate your answer in detail using the tools taught in class.

2. Discuss the various strategies Warburtons implemented and explain how they relate to the industry structure. Propose two additional strategies that could help Warburtons achieve greater profitability in this industry and explain your reasoning.

3. Analyse Warburtons resources and capabilities and assess the extent to which the key resources and capabilities contribute to the creation of sustainable competitive advantage.

 The report could make use of secondary sources, which you can find using on-line resources tools or other sources. If you make assumptions, please clearly state them in your report.

 If the references are used throughout the main text, a complete list of bibliography must be provided at the end using Harvard style.

 The answers should be in essay format addressing the questions presented. Each question is worth 30%.