Topic: tourism and; leisure for youth target market

Topic: tourism and; leisure for youth target market
Study Books Used in Class:
Kotler, P., Bowen, J., & Makens, J. (2010). Marketing for Hospitality and Tourism (5th ed.). Upper
Saddle River, New Jersey: Prentice Hall.
Description: Each student is required to complete a minor assignment project of 1,200-1500 words.

For this assessment item students will investigate their allocated target markets including their
consumer buying behaviour and write up a short report that will provide background material for
the major assignment. This report should include comprehensive in-text APA style referencing.

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