Produce a minimum of three distinct marketing/marketing communications artefacts to support
the planned marketing and communications objectives and strategy.
1.Creat a company account with picture of product (Facebook and Twitter)
2. Make a creative promotional videos.
3.Open the company’s online store
Need to describe each artefacts
Other requirements:
Because this is an academic piece of work as you will see in the marking criteria is always
important to show you have learn from academic and industry theories and practices. So in this
part apart from just describing your artefacts you should bring explanation your rationale behind
this.
For example if a student want to create a video advert should say that it is 30 second long but
then
should explain why 30seconds and not 3minutes. This person should find the literature (academic
papers, books , industry practices, that prove that 30 sec would work better….this is just an
example )
Or if someone creates a website should describe it but also explain why this fonts, why this
number of images and not less why have buttons that link to social media? for all these there is
theory that justifies the desicion of how the artefact was made (why it was made with as
described and not differently?)
if you do a good research in the relevant literature for each artefact (check Dave Chaffeey and
the bibliography in this book and other books on digital marketing or social media marketing )
then you will have a lot to write apart from just describing what you did for each artefact.