Case study
https://www.linkedin.com/pulse/pestel-analysis-amazon-case-study-yoann-coraboeuf/

This is an individual report plus references, tables, graphs and appendices (if applicable), which is to be submitted via Turnitin. The title of your report is:


Sustainable Engagement with Customers:
A case study of Taylor Wimpey

Your role is to advise Taylor Wimpey on how to engage better with their customers by building a mutually beneficial relationship with them. A brief introduction needed for Taylor Wimpey and its industry.

In your role as an advisor to Taylor Wimpey, you will identify and critically analyse the features of its products/services and marketing communications activities. The purpose is to understand to what extent these are enhancing (or threatening) the sustainable relationship between Taylor Wimpey and its customers. You will need to refer to various secondary research in your report.

You are required to structure your report around the following headings:

1) Title Page (title of the report, student number, module name & code, tutor name, submission date, word count) (Title page is not weighted.)
2) Introduction (150 words; max. 5 points)

3) Insights into Taylor Wimpey (500 words; max. 20 points)
· Introduce Taylor Wimpey and present a PESTEL analysis for the firm
· Outline what products/services are offered by Taylor Wimpey to their customers, and its marketing communications activities

4) Customer Engagement Literature Review (1,500 words; max. 35 points)
This section should be in the form of a mini literature review and you are expected to demonstrate your engagement with module materials and understanding of how brands can engage with their consumers offline and online.