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Strategic implications of what we know about changing media consumption habits for media organisations such as news publishers, broadcasters, and music recording companies

Dec 8, 2019 | Business and Finance

Dec 8, 2019 | Business and Finance

Strategic implications of what we know about changing media consumption habits for media organisations such as news publishers, broadcasters, and music recording companies

Chosen topic area 3
3. Social media platforms have changed how people access, consume and engage with news, TV shows, movies, music and other types of media content. Drawing on research on media user behaviour in the age of social media, consider the strategic implications of what we know about changing media consumption habits for media organisations such as news publishers, broadcasters, and music recording companies. (NB: this topic is NOT about social media marketing by non-media companies).

– [ 1] How consumption change
– [ 2] What that company is doing to respond to the changes


Two main areas to talk:
How news consumption change from traditional ways to social media platforms
What that company is doing to respond to the changes (The distribution [most important], promotion, marketing. Implication)

Keywords: social media platforms, audience engagement, engagement, incidental exposure, online can communities, engage with one or more of these (or similar) concepts

The topic needs to be narrowed down. Be more specific.

Angle: because government control and millionaires have no time to watch tv. Young people go social media CCTV go social media platform?reasons: to attract more people and cause traffic. To display news on more platforms, so that face more audience. To add more news which are not showed on the TV.


Notes:
do not write the marketing of non-media companies.
The outline is not good enough. Please change and improve it according to the requirement.

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