Question Outline – Read Carefully Please.
You are a specialist with skills and knowledge of business ethics and ethics in business.
The “fictitious organisation” you have joined is experiencing problems in finding a balance
between expected business performance and the ethical requirements for the 21st Century.
Using models and theories supporting an “Internationally Acceptable Business Ideology”,
examine the implementation of a new holistic strategy based on the four points below.
NB. It is essential that you answer all 4 parts of the question as each section carries an
individual 25% weighting and that the narrative is based on a combination of professional
commercial and ethical practice.

Question 1
Using the “Integrative Business Disciplines” discussed and included in the module, develop
an “Ethical Expansion Strategy” for implementation in your company.
y This should focus on the business growth strategy and how you will ensure the
individual ethical and business elements are utilised and managed within your
organisation.
For implementation in a measurable and sustainable well managed process as part
of the holistic business strategy for your organisation.
(25 Marks)

Question 2
Using examples of the “Theories and Models” and “Best Ethical Practice in Business” as
discussed in the module, create a “Code of Ethics” (COE) which would apply to the
organisation to support the desired outcomes of your case.
y Your choice of theory regarding best ethical practice will depend upon your
organisation, its requirements and which theories and models fit best.
This should be supported by a Code of Ethics / Code of Conduct (COE / COC) linked
to the core of your business and its beliefs. This COE should support your business
both internally and externally and again be measurable and sustainable.

Question 3
Explain how you would “Assess and Measure” your “Ethical Expansion Strategy” to ensure
both the “Ethical Goals” and “Business Goals” are achieved.
y This could be in terms of results achieved commercially within the business linked to
the organisations original COE/ COC.
Both of these results should have internal and external benchmarks and processes
in place to verify that they are working successfully and be sustainable, with remedial
action mechanisms recognised and in place.
(25 Marks)
Question 4
Examine the “Dilemmas and Challenges” you might encounter and highlight the
“Conditions” you would need for success with some examples.
x This aspect should examine the “Ethical Problem Areas” your business might
encounter in an effort to grow your business profitably and how you should attempt
to accommodate them in terms of your overall desire for an ethical and commercial
business relationship with ALL your stakeholders.
This again should emanate from your COE / COC and link to areas such as an
environmental and or corporate social responsibility programme.
The process for which you would implement and manage both internally and
externally for measurable and sustainable results.

NB. The questions to form part of an overall professional business report. (Total 100). This
will then be converted against the 70% portion of your coursework.
General and applicable to all parts of the question.
All “four” aspects of the question must be answered otherwise marks will be lost.
The business practice narrative should include relevant models and theory encountered in
your coursework and supported by suitable references.
The overall report should be well presented, focused on highlighting achievable outcomes,
the dilemmas and challenges encountered with sustainable and measurable practice
examples. Candidates must answer ALL four questions.
y It is essential that you answer all 4 parts of the question as each section carries an
individual 25% weighting, and that the narrative is based on a balanced combination
of professional, commercial and ethical business practice desired within your
organisation.
The narrative should include relevant models and theories encountered in your coursework
and supported by suitable references.
The overall narrative should be well presented, focused on highlighting the dilemmas and
challenges encountered with a measurable, sustainable and achievable outcome