Group Report
• Your original research materials
• Not assessed
• Primary research data and material to which
your reports may refer
– Group Materials – More descriptive material /
facts / basic data for the research materials
– Individual Reports – More in-depth analysis and
research
Group Report
• What to include?
– To be decided by the group
– Some suggestions
• Trade Mark Strategy
– Including all search results (such as print-outs etc)
– Potential oppositions and basic responses
• Wider IP Strategy
• Basic elements of Marketing Strategy
• Draft policies (ethics, social responsibility, labour etc) to
which your report analyses may refer
• The basic facts of your key elements
– Competition
– Co-branding partnership
– On-line strategy