Report Structure
• The report must be written in a recognised style
• Word Count target of 3000 words
– You will be penalised as indicated in Table 1 if you
exceed the word count
– Table of contents
– Introduction
– main analysis
– Conclusions
– Recommendations
– References and bibliography
– You must apply the Harvard system of referencing.

Compare theory and practice
Does Porter’s (1985) Five Forces model fit with
practitioners experience?
1. Introduction (150 Words)
2. Findings
1. Overview & Critique of Porter’s models of
competition (500 Words)
2. Company analysis (1000 Words)
3. Does this theory and practice work? (1000
Words)
a) 50% – 50% approach – 2) 1000 words, 3) 1000 words
b) 75% – 25% approach – 2) 1500 words, 3) 500 words
3. Conclusion (300 Words)
4. Recommendations (50 Words)

Comparison
Compare and contrast two theories, models?
1. Introduction (150 Words)
2. Findings
A. Overview & Critique of theory 1. (750 Words)
B. Overview & Critique of theory 2. (750 Words)
A. 50% -50% approach -1) & 2) 750 words or 75% – 25% approach. 1) 1100 – 2) 400
words
C. Compare & contrast the two theories (1000 words)
3. Conclusion (300 Words)
4. Recommendations (50 Words