Answer all four questions. All four questions carry equal weighting. (Note that question 4 has an a, b, and c part):

1. What are the primary challenges facing Shangri-La as the company expands its operations outside of Asia?
2. What are the primary challenges facing Shangri-La as the company expands its operations within Asia?
3. How would you advise Simon Bridle to address the reluctance of employees to exercise decision-making authority? What are the primary managerial levels that can be used to address this problem?
4. How would you advise Simon Bridle to respond to competitors poaching Shangri-La employees in its Chinese markets? Argue and justify your answers in depth: In particular, should he:
a) Maintain current wages and staffing levels
b) Increase wages and reduce staffing levels?
c) Increase wages and maintain staffing levels?


Important in this assignment:
• Use the questions as the main headings.
• You should draw on theoretical material available and show evidence of wide reading. Critical thinking and evidence of your own thoughts on the subject is expected.
• Thorough referencing and a full list of references are essential.
• The important thing to remember is that you directly answer all the questions. Each question is designed to focus on a specific element of the lectures you have had. The tutors cannot help you with your individual assignment – Do not send your draft to any staff as you may be penalised or fail the assignment for doing so.