‘Develop a critically informed Public Relations plan to achieve requisite corporate image / reputational aims and objectives.’ Your task, which is an individual piece of work, is to create a PR campaign for:  A small or medium sized business. A selection of companies has been provided for you Your campaign should demonstrate your creative skills in the choice of news /events you create, and targeted communication channels you use.
This will be a low budget campaign that does not exceed £5,000 and will produce measurable coverage for a period of 6 months. Your campaign will use the SOSTAC framework to determine the organization needs and objectives. However, that the major element of your assignment will be the tactics, with illustrations of at least two pieces of written content you have created for news channels.