Check Your Evaluation Criteria

Before you submit your assignment, review the competencies below, which your instructor will use to evaluate your work. A good practice would be to use each competency as a self-check to confirm you have incorporated all of them in your work. To view the complete grading rubric, click My Tools, select Assignments from the drop-down menu, and then click the project title

· 1.1: Organize document or presentation clearly in a manner that promotes understanding and meets the requirements of the assignment.

· 1.3: Provide sufficient, correctly cited support that substantiates the writer’s ideas.

· 1.6: Follow conventions of Standard Written English.

· 2.5: Develop well-reasoned ideas, conclusions or decisions, checking them against relevant criteria and benchmarks.

· 3.1: Identify numerical or mathematical information that is relevant in a problem or situation.

· 6.1: Identify the general (external) environment in which an organization operates and discuss the implications for enterprise success.

· 6.2: Evaluate strategic implications for domestic and international markets of an organization’s industry.

· 6.4: Develop and recommend strategies for an organization’s sustainable competitive advantage.

· 12.2: Analyze marketing information.

Client Name: ACME
Industry: Apparel
Product Line: Designer jeans
Customers: North American (US and Canada) and European (Germany and UK) jeans buyers
Competitors: 1. Polo Ralph Lauren
2. Tommy Hilfiger
3. Nautica