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Poster presentation

Mar 17, 2020 | Business and Finance

Mar 17, 2020 | Business and Finance

Poster presentation

Use AIDA to do the poster and it show on the note provided

Your poster presentation should be based on a specified attraction. You can choose the attraction.
For initial background reading on ideas of creative engagement read the document ‘Experience UK A guide to creative excellence’ published by the British Council in 2014 available on SurreyLearn for download.
Your poster should then critically examine how the specific attraction ‘engages and talks’ to its visitors using the AIDA Model as the basis for your analysis.
1. Attention
2. Interest
3. Desire 4. Action
In analysing and discussing the attraction using the above, you are expected to draw upon a range of academic sources to support your analysis and provide an integrative and critical discussion relying on theory, current research and examples.

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