OPR 300 – Operations Management Case Study

Supplying Fast Fashion

Contrast the approaches taken by H&M, Benetton and Zara in managing their supply chains. Consider the following focus points:

1. How do they differ in terms of their approach to design stage of the supply chain? ?

2. How do they differ in terms of the manufacturing stage of the supply chain? ?

3. How do they differ in terms of the distribution stage of the supply chain? ?

4. How do they differ in terms of the retail stage of the supply chain? ?

5. For each brand, Identify and explain a SCM strategy or trend utilized in its supply chain. ?

6. In your opinion, which of the three companies have the best SCM and why? ?

Working individually, analyze the “supplying Fast Fashion” case study and present your analysis

in a report. Your work will be assessed according to the linked rubrics on blackboard. You are

encouraged to use online sources to support your analysis/recommendation. Make sure to

properly reference those sources in your report. The report should address all the questions

raised in the case study. Please use appropriate headings and subheadings where necessary. The

report should consist of the following sections:

Title page Executive Summary Introduction Discussion Recommendations References

Please conform to the following:

• The report should be limited to 3-4 pages (700-1000 words) excluding title page and references

• Use Times New Roman 12-pts font and 1.5-line spacing

• Use the APA referencing style

• Number each page consequently