MT357-1: Investigate the rapid growth of digital marketing over business sectors. GEL-3.03: Examine the interdependence and potential for positive change between human systems and the environment. Before beginning this assignment, complete the following learning activity which focuses on the significant trends that have taken place in the digital marketing industry over the last several years. Be sure to refer to the readings in this unit to assist you in this area. Learning Activity Assignment The task of your complete Unit 2 Assignment should include a 4–5-page informative essay (also includes a title and references page) of both Parts 1 and Part 2 using correct grammar, spelling and current APA format and citation style. Unit 1 Assignment: Part 1 (completed in Unit 1) Digital Marketing One of the biggest changes in marketing over the last decade is the growth of digital marketing. Organizations can compete more efficiently and significantly grow their business with a strong digital marketing program. Please address the following questions in Part 1: Discuss how scholarly research describes digital marketing. Use three sources. Compare and contrast the definitions from the sources selected. Describes at least four (4) examples of digital marketing. Discuss the history of digital marketing using at least two scholarly sources. Develop a historical timeline over a period of at least two (2) decades. Describe the present state of digital marketing domestically and internationally. Include growth rates in your findings. Use quantifiable data in your response based upon your research. Choose two business sectors that commonly utilize digital marketing. How are the two business sectors you selected using digital marketing today? Provide specific examples. Discuss two benefits and two obstacles to digital marketing. Discuss three recommendations or best practices you would make to a new organization just starting to implement digital marketing. Unit 2 Assignment: Part 2 (complete in Unit 2) Digital marketing has changed how scientific principles organizations are applied in real-world contexts and how organizations reach their audience. Digital marketing has impacted the environment in relation to technological, sociocultural, competitive, legal and political, economic, and demographic forces. Organizations have become dependent on using digital technology to make a positive change in the world. For instance, services like GoFundMe® have allowed individuals and organizations to easily create fundraising campaigns. Companies like TOMS® shoes have been able to donate millions of new pairs of shoes to people in need in developing countries because of digital media technology. Identify a company that has made a significant or noteworthy impact on society using digital technology. Describe the social cause the organizations are counteracting using digital marketing. Describe at least two types of digital media the organization has used in creating awareness. Explain the impact the organization has made on society as a whole. Explain how other companies can use this model to make an impact on society. Discuss at least two recommendations or conclusions to the research.

Mastering the Art of Online Learning: Your Guide to Acing Online Courses

Introduction

In recent years, the popularity of online courses has skyrocketed, offering learners the flexibility to acquire new skills and knowledge from the comfort of their homes. However, succeeding in online courses requires a different approach compared to traditional classroom settings. To help you make the most of your online learning experience, this article presents essential strategies and tips to ace your online courses.

1. Set Clear Goals and Plan Ahead

Before embarking on an online course, establish clear goals and objectives. Determine what you hope to achieve by the end of the course and break down your goals into manageable milestones. Create a study schedule that aligns with your other commitments, ensuring you allocate dedicated time for coursework, assignments, and revision.

2. Create a Productive Study Environment

Establishing a conducive study environment is crucial for online learning success. Find a quiet, well-lit space where you can concentrate without distractions. Remove any potential interruptions, such as notifications from social media or email. Organize your study materials and have a reliable internet connection to ensure seamless access to course materials.

3. Actively Engage in the Course

Active participation is key to mastering online courses. Engage with course materials, including videos, readings, and interactive components. Take comprehensive notes, highlighting key concepts and ideas. Participate in discussion boards, forums, and virtual meetings to interact with instructors and peers, fostering a sense of community and enhancing your understanding of the subject matter.

4. Manage Your Time Effectively

Online courses offer flexibility, but it’s essential to manage your time wisely to avoid falling behind. Create a detailed schedule, allocating specific time slots for coursework, assignments, and studying. Break down larger tasks into smaller, manageable segments to prevent procrastination. Prioritize tasks based on deadlines and dedicate focused time to each one, ensuring consistent progress throughout the course.

5. Develop Effective Communication Skills

Online courses often rely on written communication, making it crucial to hone your skills in this area. Be concise and clear in your written responses, paying attention to grammar and spelling. Actively participate in discussions, asking thoughtful questions and providing constructive feedback to your peers. Regularly check your course emails and notifications, ensuring you stay updated with any important announcements or changes.

6. Utilize Available Resources

Take full advantage of the resources provided by your online course platform and instructors. Familiarize yourself with the learning management system (LMS) and explore its features. Access supplementary materials, such as textbooks, lecture slides, and external resources recommended by instructors. Utilize online libraries, research databases, and tutorial services to deepen your understanding of the subject matter.

7. Stay Motivated and Engaged

Maintaining motivation throughout an online course can be challenging, particularly when faced with competing priorities or a lack of face-to-face interaction. Set short-term goals and reward yourself upon their completion. Connect with fellow learners through virtual study groups or online forums to foster a sense of camaraderie. Regularly remind yourself of the benefits and personal growth associated with completing the course successfully.

8. Seek Support and Clarification

Don’t hesitate to seek support or clarification when needed. Reach out to your instructors for guidance or clarification on course material. Utilize online discussion forums to ask questions or engage in collaborative problem-solving. Leverage the support services provided by your course platform or institution, such as technical support or academic advising.

Conclusion

Online courses present unique opportunities for self-paced learning and personal growth. By setting clear goals, creating a productive study environment, actively engaging with course materials, and managing your time effectively, you can maximize your chances of acing online courses. Remember to stay motivated, seek support when needed, and make the most of the available resources. Embrace the flexibility and adaptability of online learning to achieve your educational goals.