MRKT 310 Principles of Marketing Week 6 Writing Assignment (Ugly Sticks Fishing Rods) Creating Offerings & Using Channels to Create Value for Customers Learning Outcomes Offering Type of consumer offerings. Student can describe an offering based on features, benefits, price, and costs of ownership. Student can suggest marketing strategy implications based on the type of consumer offering under examination. Product lifecycle. Student can suggest potential marketing strategies based on the product or service’s lifecycle stage. Marketing channel strategy.Student can outline a multi-channel distribution system and recommend a marketing channel strategy for a product or service offering. Pricing strategy.Student can analyze a current pricing strategy and make recommendations for modifications. Directions Your job in this Writing Assignment is to develop marketing mix strategies to ensure a value offering for the target market you identified in the previous assignment. We will be looking to see if you can apply the marketing concepts to the real world situation. Assume you now work for this company, and your goal is to help the company grow sales.We don’t expect you to develop strategies based on insider knowledge of the product or service since you are most likely not employed by your product or service’s company.  Do not fall into the trap of simply “reporting on” the product or service.This is obvious because your assignment will look like a rewrite of the company’s website.Don’t be afraid to make strategy recommendations based on what you have discovered about the product or service, and how you think it can move forward.Be creative, take reasoned risks. Always keep in mind your product’s target market from the previous paper when making your recommendations. You will also have a chance to recommend new distribution and pricing strategies based on your new target market to meet their needs. Part 1 Type of consumer offering.Describe your product or service offering as it is currently in terms of features and benefits, price and the total cost of ownership as discussed in the week’s readings.Is it more product dominant or service dominant?What are the tangible and intangible aspects? Based on the four categories of type of offerings discussed in the readings, (Here is the link to this week’s readings Chapter 6.1 to 6.6, contents on the left will have the chapter and the six sections. https://open.lib.umn.edu/principlesmarketing/part/chapter-6-creating-offerings/) describe the category in which your product or service offering belongs.Based on your new target market, would that category of the offering change and if so, how?How would it change the marketing strategy? Product lifecycle.In which stage of the product lifecycle is your product or service offering now? Would the changes described in number 1 above change the lifecycle stage and if so how?  What would this mean to the lifecycle marketing strategy? Part 2 Marketing channels & strategy.To the best of your ability, outline the marketing channels of your product or service offering as they currently exist.See Figure 8.4, from Section 8.2 Typical Marketing Channels, in your Week 6 Reading for some ideas (https://open.lib.umn.edu/principlesmarketing/chapt… product and service offerings will have more than one channel, so your system should include at least two; for example (1)a direct channel for internet sales:manufacturer –> customer; and(2) an indirect channel such as manufacturer –> distributor –> wholesaler –> retailer –> customer. If your product or service only has only a direct channel, explain why.Would this channel strategy change as a result of your new target market?Why or why not? Pricing strategy.Referring to the various pricing strategies outlined in the week’s readings, which one does your product or service currently use?Would you recommend any changes for your new target market?If so, how would you change it and why?

Mastering the Art of Online Learning: Your Guide to Acing Online Courses

Introduction

In recent years, the popularity of online courses has skyrocketed, offering learners the flexibility to acquire new skills and knowledge from the comfort of their homes. However, succeeding in online courses requires a different approach compared to traditional classroom settings. To help you make the most of your online learning experience, this article presents essential strategies and tips to ace your online courses.

1. Set Clear Goals and Plan Ahead

Before embarking on an online course, establish clear goals and objectives. Determine what you hope to achieve by the end of the course and break down your goals into manageable milestones. Create a study schedule that aligns with your other commitments, ensuring you allocate dedicated time for coursework, assignments, and revision.

2. Create a Productive Study Environment

Establishing a conducive study environment is crucial for online learning success. Find a quiet, well-lit space where you can concentrate without distractions. Remove any potential interruptions, such as notifications from social media or email. Organize your study materials and have a reliable internet connection to ensure seamless access to course materials.

3. Actively Engage in the Course

Active participation is key to mastering online courses. Engage with course materials, including videos, readings, and interactive components. Take comprehensive notes, highlighting key concepts and ideas. Participate in discussion boards, forums, and virtual meetings to interact with instructors and peers, fostering a sense of community and enhancing your understanding of the subject matter.

4. Manage Your Time Effectively

Online courses offer flexibility, but it’s essential to manage your time wisely to avoid falling behind. Create a detailed schedule, allocating specific time slots for coursework, assignments, and studying. Break down larger tasks into smaller, manageable segments to prevent procrastination. Prioritize tasks based on deadlines and dedicate focused time to each one, ensuring consistent progress throughout the course.

5. Develop Effective Communication Skills

Online courses often rely on written communication, making it crucial to hone your skills in this area. Be concise and clear in your written responses, paying attention to grammar and spelling. Actively participate in discussions, asking thoughtful questions and providing constructive feedback to your peers. Regularly check your course emails and notifications, ensuring you stay updated with any important announcements or changes.

6. Utilize Available Resources

Take full advantage of the resources provided by your online course platform and instructors. Familiarize yourself with the learning management system (LMS) and explore its features. Access supplementary materials, such as textbooks, lecture slides, and external resources recommended by instructors. Utilize online libraries, research databases, and tutorial services to deepen your understanding of the subject matter.

7. Stay Motivated and Engaged

Maintaining motivation throughout an online course can be challenging, particularly when faced with competing priorities or a lack of face-to-face interaction. Set short-term goals and reward yourself upon their completion. Connect with fellow learners through virtual study groups or online forums to foster a sense of camaraderie. Regularly remind yourself of the benefits and personal growth associated with completing the course successfully.

8. Seek Support and Clarification

Don’t hesitate to seek support or clarification when needed. Reach out to your instructors for guidance or clarification on course material. Utilize online discussion forums to ask questions or engage in collaborative problem-solving. Leverage the support services provided by your course platform or institution, such as technical support or academic advising.

Conclusion

Online courses present unique opportunities for self-paced learning and personal growth. By setting clear goals, creating a productive study environment, actively engaging with course materials, and managing your time effectively, you can maximize your chances of acing online courses. Remember to stay motivated, seek support when needed, and make the most of the available resources. Embrace the flexibility and adaptability of online learning to achieve your educational goals.