Complete the following dissertation proposal form in as much detail as possible
and following the guidance notes in each section.
You must submit this dissertation proposal form via the Turnitin portal
on the MN7020 blackboard site by the deadline of
The deadline has been delayed by a week from the original march date in light
of the disruption we are all experiencing at the moment.
Please note, if your proposal fails to demonstrate appropriate research ideas for
an academic dissertation, or information/details are absent you will be asked to
resubmit the proposal. You will receive an email from Dr Jennifer Cole-Wright or
Dr Shelly Chapman explaining this and will have 7 days to respond and update
your proposal.
Your Details:
Student Name: Click or tap here to enter text.
Student Number: Click or tap here to enter text.
University Email Address: Click or tap here to enter text.
Programme of Study: ☐ MSc Marketing
☐ MSc International Marketing
☐ MSc Marketing for the Creative Industries
Proposed Dissertation Topic and Aims
Below, please briefly describe the topic that you wish to explore in your
dissertation and what the aims of your research would be.
Remember, your proposed topic must align to your programme of study. If you
are taking International Marketing your proposal must focus to some extent on
an international aspect of marketing, and those on Marketing for the Creative
Industries there must be an element of your topic that relates to the
creative/cultural industries. MSc Marketing students can choose any topic in
from the marketing context.
You should aim to write around 150 words in this section
Click or tap here to enter text.
1
Brief Literature Review: Identify key theories and
Authors
The aim of this section is to identify some ideas from the existing literature on
your chosen topic. This should include a critical discussion of key theories and
information that will inform you dissertation research. You should refer to at
least 10 journal articles to support your discussion (There is space for a
reference list later on in the form).
You should aim to write around 500 words in this section
Click or tap here to enter text.
2
Proposed Research Question
Please state your proposed research question(s) and briefly note how answering
them will contribute to the existing literature (e.g. will they address a particular
gap? Do they add something new?).
Note: Typically a dissertation has one overall central research question,
followed by three to four sub-research questions. Typically a dissertation
has one overall central research question, followed by three to four subresearch questions.
Research Methods
Please discuss your proposed research methods. Include the following points:
– How do you plan to collect your data? (e.g. interviews, focus groups,
surveys etc.)
– Why is this the most appropriate method? (aim for around 150 words)
How do your Research Questions contribute to existing literature
(aim for around 150 words):
Click or tap here to enter text.
Research Questions:
Click or tap here to enter text.
Click or tap here to enter text.
3
Sampling and Participants
Please discuss the details of your proposed sample. Include the following points:
– Who are you participants?
– What’s your sample size?
– How are you going to sample/access participants
– Provide a justification for the numbers and strategy chosen
Aim to write about 150-200 words.
Reference List:
Please list all the sources referred to within your proposal using the Harvard
referencing style as you would for all assi