MKT403 MODULE 4 CASE Module 4 – CasePROCESS THE RESEARCH DATACase AssignmentQuestion 1Prior to the 2008 presidential election, the results of a cookie poll were:Obama647768%McCain309032%For a description of how the cookie poll was conducted, seeNeff, Jack (2008). Obama ahead in all-important cookie poll.Ad Age (October 23).Available March 7, 2013, athttp://adage.com/article/campaign-trail/cookie-milks-pr-effort/131961/In California, the unofficial results of the Obama-McCain Presidential election were:Obama6,308,01562%McCain3,849,02338%Are the California unofficial results significantly different from the results of the Ohio cookie poll? In other words, was there a significant difference between the results that were expected and the results that were realized?ForQuestions 27, you are to use theHouseholdData.xlsdocument in the Presentations file, the Excel spreadsheet containing the data on 60 households that you used in Module 2.ColumnVariableAHousehold Identification Number 1-60BWeekly food expenditure, actual, e.g., 34.50CNumber of persons in household, coded in nine categoriesDAnnual income of household, actual, e.g., $10,000EAge of head of household, actual, e.g., 38FEducation of head of household, coded in seven categoriesGAny children under 6 years in household, coded into two categoriesHAny children 6-18 years in household, coded into two categoriesIAnnual income of household, coded in six categoriesJAge of head of household, coded into seven categories, 1-7Assume that HouseholdData/sheet 1 is census data and that HouseholdData/sheet 2 is data taken on a subset of the census data. Your task is to describe the sample. Nominal, ordinal, and interval variables have been included so that you will get a chance to work with nominal, ordinal, and interval variables.Question 2What is the mean and standard deviation for variable D in HouseholdData.xls/sheet 2?Does the mean and standard deviation variable D in HouseholdData.xls/sheet 2 (the sample) differ significantly from the mean and standard deviation for variable B in HouseholdData.xls/sheet 1 (the population)?Question 3What is the income distribution for variable I in HouseholdData.xls/sheet 2?Does the income distribution for variable I in HouseholdData.xls/sheet 2 (the sample) differ significantly from the income distribution for variable I in HouseholdData.xls/sheet 1 (the population)?Question 4Using the data from HouseholdData.xls/sheet 1, what is the degree of association between the criterion variable weekly food expenditure of each household (variable B) and the annual income of each household (variable D)?Question 5Using the data from HouseholdData.xls/sheet 1, what is the degree of association between the criterion variable weekly food expenditure of each household (variable B) and the annual income of each household (variable I)?Question 6Does coding make a difference; that is, is the degree of association the same when the data is coded versus when it is not coded? (Hint, compare the degree of association between variables A and D (Question 4) with the degree of association between variables A and I (Question 5.) That is, is the relationship between variable B and variable D significantly different from the relationship between variable B and variable I?Question 7Using the data from HouseholdData.xls/sheet 1, what is the weekly food expenditure of each household (variable B) among households with income less than $4,000, between $4,000 and $8,000, and over $8,000?Assignment ExpectationsIn preparing Case Assignment 4, that is, in choosing statistics to measure difference, test the significance of the difference, measure relationships, and test the significance of a relationship, ensure that you demonstrate your learning of the marketing research concepts and frameworks for analysis outlined as follows:Explain fundamental marketing research concepts such as “measuring differences,” and ‘testing the significance of the difference.€Explain fundamental marketing concepts such as “measuring relationship,” and ‘testing the significance of the relationship