Your Perfect Assignment is Just a Click Away
We Write Custom Academic Papers

100% Original, Plagiarism Free, Customized to your instructions!

glass
pen
clip
papers
heaphones

MKT 602 Exam Questions: E-mail Messages

MKT 602 Exam Questions: E-mail Messages

Question 1
Rock band Foo Fighters created a digital street team that sends targeted e-mail messages to members who receive exclusive news, previews, and opportunities to win prizes. The Foo Fighters are using ________ to reach Generation Y.
student ambassadors
unconventional sports
cool events
computer games
online buzz
Question 2
Hilton Hotels customizes rooms and lobbies according to location. Northeastern hotels are sleeker and more cosmopolitan. Southwestern hotels are more rustic. This is an example of ________ segmentation.
demographic
behavioral
psychographic
geographic
cultural
Question 3
________ sales force consists of manufacturers’ reps, sales agents, and brokers who earn a commission based on sales.
Virtual
Domestic
Contingent
Contractual
Decentralized
Question 4
Cell phone manufacturer LZT has to choose between two options for sourcing parts: Japan-based Keiko Inc. and US-based Global Tech. How can Keiko reduce the total customer cost for LZT?
by absorbing some risk by offering a warranty
by improving the functional aspects of the products
by augmenting the psychological benefits of the products
by training service personnel to improve their skills
by investing in brand building for the products
Question 5
The 80-20 rule reflects the idea that ________.
20 percent of the company’s profits are generated by the top 80 percent of customers
the top 20 percent of customers are highly satisfied and 80 percent of customers will recommend the company to a friend
20 percent of customers are unprofitable, and 80 percent make up a company’s profits
the top 20 percent of customers often generate 80 percent of the company’s profits
any new product will be accepted by 20 percent of the customers immediately, but 80 percent of the customers will be up for grabs throughout the product’s life cycle

Order Solution Now

Our Service Charter

1. Professional & Expert Writers: Topnotch Essay only hires the best. Our writers are specially selected and recruited, after which they undergo further training to perfect their skills for specialization purposes. Moreover, our writers are holders of masters and Ph.D. degrees. They have impressive academic records, besides being native English speakers.

2. Top Quality Papers: Our customers are always guaranteed of papers that exceed their expectations. All our writers have +5 years of experience. This implies that all papers are written by individuals who are experts in their fields. In addition, the quality team reviews all the papers before sending them to the customers.

3. Plagiarism-Free Papers: All papers provided by Topnotch Essay are written from scratch. Appropriate referencing and citation of key information are followed. Plagiarism checkers are used by the Quality assurance team and our editors just to double-check that there are no instances of plagiarism.

4. Timely Delivery: Time wasted is equivalent to a failed dedication and commitment. Topnotch Essay is known for timely delivery of any pending customer orders. Customers are well informed of the progress of their papers to ensure they keep track of what the writer is providing before the final draft is sent for grading.

5. Affordable Prices: Our prices are fairly structured to fit in all groups. Any customer willing to place their assignments with us can do so at very affordable prices. In addition, our customers enjoy regular discounts and bonuses.

6. 24/7 Customer Support: At Topnotch Essay, we have put in place a team of experts who answer to all customer inquiries promptly. The best part is the ever-availability of the team. Customers can make inquiries anytime.