MK153 Final project Strategic web design

Final project instructions and marking rubrics

MK153 Strategic web design

to teach to guide to learn

Date: Name:

WEBSITE DEVELOPMENT PROJECT

Website: / 16

Written Report and Presentation: / 20

PROJECT TOTAL: / 36

INSTRUCTIONS:

Instructor:

· The following rubrics provide criteria for which marks are to be assigned. As you review each part of the assignment, assign a value for each criterion.

· Provide anecdotal comments as required.

· Each participant should receive a copy of the marking rubric.

ASSIGNMENT DETAILS:

Website:

· For your business created in MK151, you will create a website using one of the suggested free website building tools (WIX, Weebly, or Yola)

· Once created, email the address of your website to your instructor

· Ensure your website has been published, and is available for viewing by the instructor

· Your website will need to include the following:

1) A visible tagline and content that reflects overall purpose of website and your target audience.

2) A home page, an about page, a product/services page, a contact page, which are ordered/accessible based upon your design and navigation decisions.

3) A unique domain name (available, you would consider purchasing), minimum of two (2) images, (2) social media integrations, unique keywords for SEO, taking into consideration any legal or copyright restrictions.

4) Clear and easy-to-use navigation.

5) Visual consistency across all pages.

Written Report and Presentation:

· Create a document containing the information below, and submit this document into the Website Design Project portal in G2.

· Your report must include:

1) Your overall management of this project outlining Project Goal, Resources, Time, and Scope.

2) The reason for the website building tool you chose and a description of the websites overall purpose.

3) A brief summary about how you have integrated the information from this course, including SEO, your creative effort, your plan regarding security and analytics, a minimum of two business listings you would use, social media integration, keywords and Google Analytics considerations, as it relates to your target audience.

· Design a 5-minute presentation for the class summarizing your report.

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