MK 140: PRODUCT INNOVATION – Project 2

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Dueling Business Models

Project Description:

Compare the business models for Apple and Samsung using Table 3.8 (p. 58 in your textbook). Make sure to identify how they are different. How do you see their business models evolving over the next five years?

In your own words, discuss at least THREE of the following for both Apple and Samsung. Write a minimum of 250 words.

· Value Proposition

· Organizational Design

· Customer Selection

· Scope of product and activities

· Value capture for profit

Submit your project to Project 2 in Moodle.

FOR INSTRUCTOR USE ONLY

Grading Rubric

Grading accepts a start value of 100. Points will be deducted for failure to fully complete or meet the stated requirements. 90-100 = Represents work of superior quality (A); 80-89 = Represents work of good to very good quality (B); 70-79 = Represents adequate command of class content (C); 69 and below = Represents work that shows a need for development or improvement (F); 0 = Represents plagiarized work (F).

MK140: Product Innovation (BCM)

Student:

Instructor:

Date:

Project 2: Dueling Business Models

Description of requirements

Possible Points

Your Points

Compared the business models for Apple and Samsung using Table 3.8 (p. 58 in your textbook). Make sure to identify how they are different. How do you see their business models evolving over the next five years?

20

In your own words, discuss at least THREE of the following for both Apple and Samsung.

· Value Proposition

· Organizational Design

· Customer Selection

· Scope of product and activities

· Value capture for profit

60

Wrote a minimum of 250 words

10

Overall content has clarity and adequate supporting details

10

TOTAL

100

YOUR SCORE: ________

Instructor Comments: