MGT6052 International Business Strategy Coursework

Requirements: ”Internationalisation to New Markets”
This is an individual coursework assignment.
Please, select one of the three companies: Carrefour, Sasken Technologies Ltd or Rolls Royce Ltd.
Drawing on theory and practical evidence, write a short critical essay in response to the question – “Why, when a firm is searching for and evaluating an
international market, is it important for that firm to consider the “fit” between firm resources and capabilities, and the international business
environment?” In answering this question, you may choose to discuss the project, which you personally worked on.
This essay has two elements:
1. A critical analysis answering the main question from the perspective of the company you have selected (1000 words)
2. Three tables as appendices. Please note this is just minimum requirement. Feel free to add as many relevant appendices as you see appropriate:
a. Table 1 case company’s sales, gross profit or net profit for the past 3 or 5 years (subject to data availability)
b. Table 2 SWOT analysis of the case company
c. Table 3. Country selection. Select 3 countries, decide on the criteria, and relevant indicators, and form a comparative table for country
selection. Then decide in which country to internationalise. You are expected to illustrate the country selection process and critical decision
making criteria relying either entirely on literature (theoretical) or on secondary data from for example the World Bank
(https://data.worldbank.org/:https://www.doingbusiness.org/en/data) , UNCTAD (https://unctad.org/en/Pages/statistics.aspx) and OECD
(https://data.oecd.org/)
In your answer, you are expected to
1. critically evaluate the country selection process in relation to the firm’s resources and capabilities, and its institutional environment.
2. reflect how the firm’s resources and capabilities, as well as the institutional environment, impacts the choice of internationalisation strategy (mode of
entry) of the firm.
3. Use theories and frameworks introduced in the module reading and lectures. You are expected to use academic literature in your coursework report

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