Main Objective of the assessment
You are required to write an individual report reflecting on your work in connection with the module up to the date of assignment submission. The aim is to
encourage you to develop a critical approach to your work, through carrying out an analysis and evaluation of your group business plan, its key elements,
and of the effectiveness of your own contribution to its development.
Description of the Assessment
The assignment should include:
• A brief introduction to the Made in Brunel product or service, forming the basis of your group business plan
• A brief summary of the key elements of the related business plan on which your group has worked, the underlying theoretical issues and the
linkages between the plan and the commercialisation of your group’s Made in Brunel product or service
• An analysis and evaluation of the strengths and weaknesses of the plan and suggestions as to how this could have been improved
• An analysis and evaluation of the strengths and weaknesses of your own contribution to the work of the group and to the development of this plan
• A summary of the main benefits that you feel that you have drawn from your participation in the module and the group business planning process,
including academic and anticipated employability outcomes
MG5590 Business Planning
Assignment/Coursework 2 Brief for 2019/20
Approved BBS Coursework Brief Template 2019/20 2 of 4
Brunel Business School
The assignment should be written in report form and should be approximately 1,500 words in length. Failure to adhere to this word length (+/-10%) may
result in a reduction in marks awarded.
Submission Instructions
Coursework must be submitted electronically via the University’s WISEflow system. The required file format for this report is Adobe PDF. Your student ID
number must be used as the file name (e.g. 0123456.pdf). You must ensure that you upload your file in the correct format and use the College’s electronic
coursework coversheet. Please note that submissions of ‘.pages / .docx etc’ documents will not be accepted and must be converted to approved format.
The electronic coursework coversheet must be completed and included at the beginning of all coursework submissions prior to submitting on WISEflow.
Submission Instructions
The required coursework elements (see above) must be submitted electronically via the University’s Blackboard Learn system. The required file format for
these elements is MS Word. Your student ID number must be used as the file name (e.g. 0123456.docx). You must ensure that you upload your file in the
correct format and use the College’s electronic coursework coversheet. Please note that submissions of ‘.Pages’ documents will not be accepted – they
should be converted to approved format.
The electronic coursework coversheet must be completed for each element and included at the beginning of all coursework submissions prior to submitting
on Blackboard Learn. Electronic coversheets are available on Blackboard Learn within the Taught Programmes Office folder.