INSTRUCTIONS
You are required to prepare a well-structured, well-referenced analytical
academic report (max 2000 words) on the case study:
H&M in fast fashion: continued success?
(Taken from: Johnson, G., Whittington, R., Scholes, K., Angwin, D., & Regner, P
(2014) Exploring Strategy – Text and Cases. 10th ed. London: Prentice Hall.)
“Critically discuss and compare H&M’s development of a global fashion
business compared to their main rival ZARA.
Examine and compare their strategic choices regarding the value chain,
selection of production partners and management of the supply chain and
evaluate the opportunities and risks inherent in all aspects of their business
strategy”.
Report Headings
1. Introduction
2. Strategic Choices- What are the strategic choices of H&M in regard of Value Chain,
supplier selection and Management of the supply chain that is driving their global
business expansion.
3. Competition- How has the responses and challenges from competitors influenced H&M
strategy and how have they reacted? Compare the business model in the case study for H&M
and INditex (Zara)*
4. Value Chain- How does H&M achieve competitive advantage in their value chain, selection
of partners and supply chain and what risks can you identify that might affect their success.
5. Conclusion
6. References/Appendices
*A summary of the position and strategy is listed under the headings Positioning and
Segments, Business Model, Key Figures and Financials on page 577 – 578 of the case study.