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Markets and Marketing Assignment 2

Markets and Marketing Assignment 2

Task:
You are working as a Marketing Executive intern in an organisation (organisation
of your choice). You have been asked by your manager to produce a simple
marketing plan to be presented to the Board. You have been briefed about the
content and structure of the marketing plan you need to follow.
The marketing plan should include:
 Current mission statement and vision of the organisation you are
investigating. ( word count 250)
 Goals and Objectives: Following the SMART goal setting, state the
future goals and objectives that this plan aims to achieve. ( Word count
300)
 Segmentation: discuss various segmentation approach that the organisation
could implement and suggest the most appropriate segmentation approach(s)
the organisation should pursue. You should also justify your suggestion.
(Word count 300)
 Targeting: discuss various targeting approach that the organisation could
implement and suggest the most appropriate targeting approach the
organisation should pursue. You should also justify your suggestion.
(Word count 300)
 Positioning: using the positioning grid, compare the positioning of your
organisation with its nearest competitors. Suggest the market position that
your organisation should establish itself as and justify your suggestion.
(Word count 300)
 Pricing: discuss various pricing strategies that the organisation could
implement and suggest the most appropriate pricing strategies that the
organisation could implement and justify your suggestion.
(Word count 300)
 Product Life cycle: discuss the product life cycle phase. Suggest appropriate
pricing strategy the organisation should consider at various stages. (Word
count (Word count 200)
 Conclusion: (Word count 250)

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