Executive summary of the report
A short background of the brand/company
A brief audit of the marketing environment
Product strategy
Pricing strategy
Promotion strategy
Distribution strategy
Conclusion and recommendation
Word Limit: [2500] words excluding table of contents, footnotes and
bibliography. The word count should be stated on the university front sheet.
Failure to state a word count will result in a penalty of 5% of the original mark
awarded. A falsely stated word-count is an assessment office, which may result in
a penalty. Coursework that is over the stated word limit will result in a penalty of
10% of the original mark awarded. For the avoidance of doubt, the penalty will
be applied to any work that exceeds the stated word limit of [2750] words
excluding, table of contents, footnotes and bibliography
Referencing Requirements: Students must reference all sources using the APA 6th Edition. Guidance
on this method of referencing can be found at www.referencing.port.ac.uk. Reference should be made
to the primary source, except when the primary source can no longer be obtained. Poor citation of
sources will result in a loss of marks