Scenario
You are the Marketing Director of a large multi national organisation.
You have a new group of graduate trainees recently started in the marketing
department. To help them understand some of the marketing models in use within
the organisation, you have decided to produce a video series of the models.
Your intention is to use them in all the training sessions.
Task
Choose one of the following models and produce a 3-5 minute
video on your chosen model. You can star in it yourself, or just have a voiceover
to accompany the slides or illustrations.
You must remember your target audience are trainees and simplicity and
understanding are the order of the day.
The finished version will be uploaded onto learn
1 Ansoff Matrix
2 Boston Group Matrix (BCG)
3 Blue Ocean Strategy
4 Critical Success Factors
5 SWOT Analysis
6 Product Life Cycle