Requirement
Focus on Market Research and Customer Development (session 3), Lean Startup
(session 4), Strategic Assessment and Positioning (Semester 2, session 3) and
Marketing (Semester 2, session 4).
presentation draft for Marketing
In terms of marketing strategics, the research data show that
nowdays people feel more comfortable in planning their trip by
themselves rather than visiting traditional travel agency. Also, the
high % of city break indicate the importance of scheduling in
independent travels. In this case, Master T is a smart option for
traveller. In this large existing market comparing to Skyscanner,
Trip.com. How do we attract customers? Expect our itenary
generator can solve lots of problems while travelling and create our
own style. Our online blogging system is a life sharing platform to fit
young people’s media using habit .Traveller can gain more
confidence by looking at other people’s travel diary to prevent
unpleasent journey .This also allow us to create the trend and
develop potential customers. Discount for famous blogger to
encourage people to join our community. And of course, our
promotion video will be post on traditional social media like Youtube
and Instagram. But we would like to particully focus on nontraditional social media like quora, reddit. These platform will
enhance our effect of marketing as they create a platform for us to
actually talk to our customers to get any feedback and possible
improvement from them. As there are many different communities
in non traditional social media, it will be easiler for us to reach our
target audience and create our brand recognition.
*Presentation PPT and promotion video also provided
*Online journal session 3 and session 4 is not applicable because the business
plan had been change (see comment)