Required:
Review the marketing and promotional campaign of a multinational organisation and
critically evaluate an appreciation of cultural sensitivity for a successful marketing
campaign. The report should cover a detailed study of the following critical areas that
are necessary to launch a successful Marketing Campaign.
• Demonstrate the importance of understanding the reasons for the adoption or
the rejection, of socio-cultural habits in marketing.
• Critical evaluation of appreciating cultural sensitivity in marketing and
promotion.
o Discuss the effectiveness and drawbacks of socio-cultural approaches
such as Ethnocentrism and Polycentrism and provide reasoning
whether the approach chosen by the multinational organisation you are
investigating is appropriate or not.
• Critical evaluation of rules regarding prohibition and permission in advertising
in different countries.
o Discuss the challenges that the multinational organisation you are
investigating would face while complying with the advertising rules and
regulations in different countries.
Further Guidelines:
• You are required to write 1,500 words (+/- 10%).
• The Report must be double-spaced.
• Your font must be either Times New Roman (letter size 12) or Arial (letter size
11).

Model answer should contain:
Discussion on the Importance of Understanding of Socio-cultural habits in a
promotional campaign.
Critical evaluation on the Adoption of an Ethnocentric approach or Polycentric
approach to a Promotional campaign by a Multinational Organisation –
effectiveness and drawbacks. And should provide strong reasoning whether the
approach chosen by the organisation is appropriate or not.
Critical evaluation of rules regarding prohibition and permission in advertising in
different countries – challenges faced by Multinationals when complying with the
advertising rules and regulations.