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Individual Business Failure Case Study – 100% of total mark

Individual Business Failure Case Study – 100% of total mark

For this assessment you will produce 1 document:

o The final document will be a 3,000 word case study (word limit +/- 10%) in which you present and analyse a company experiencing business failure.
o Sections and approximate weighting:
? Identify – Conduct analysis using root cause analysis and any other framework that you learn in this module (70%)
? Strategise – Develop a turnaround or exit strategy (30%)
o DUE VIA TURNITIN AT 3PM ON WEDNESDAY 1 JUNE 2020

Use tools, theories and concepts drawn from lecture material, recommended reading, reputable business and news media sources (e.g. Forbes, BusinessWeek, BBC), and independent study to identify root causes of failure and develop a turnaround or exit strategy.

A good assignment will:
• Conduct a multi-level analysis to identify and evaluate the root causes of failure, and any changing conditions or major decisions central to failure
• Have a clear argument and thesis, with a balance of analytical and descriptive writing, and diagrams where necessary
• Frame and support analysis with relevant company performance information, industry evidence, references to material from the module and wider academic reading
• Offer considered rationale for turnaround or exit strategy
• Be clearly structured and written with references in Harvard style format

All assignments will be marked against the standard Institute for Innovation and Entrepreneurship marking rubric.

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