Identification of strategic options available to company in assignment 1

This assignment builds on the analysis undertaken for the company in assignment 1.

You should use the analysis from assignment 1 in order to produce a report that identifies strategic options that are available to the company and recommends and justifies one of these options as the preferred choice of strategic direction.

Your report on the company should use appropriate frameworks to develop at least two strategic options for the company. The options should consider the potential strategic directions for the company and include recommendations about which markets and product categories it could potentially focus on. Based on your analysis you must recommend which strategic option the company should take and explain why this is the preferred option.

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