Student name ________________________
Student ID#___________________
Write a clear response to each of the following questions using a minimum of 4 scholarly
references. Make sure that you utilize good writing skills, APA formatting and complete
thoughts. The answers must be typed Make sure your name is on each page, and your
answers identify the questions being answered. You may utilize your textbook and notes.
You may select any 5 of the 6 questions to answer. This is an individual
assignment. Spelling, grammar and/or typographical errors may cause you to lose points.
1. Identify a healthcare innovation that is in the emerging stage of market
development. Write a maximum of one-page, with references, describing how
product standards and quality are established. Address how the rate of
technological and market change affects the products potential for success
during the emerging stage of market development.
2. Research one large healthcare system, and note its core business and any
diversified organizations. Is the system practicing related or unrelated
diversification? How does this strategy reflect its mission and vision (support
your work with references)?
3. Many healthcare organizations have been subject to state and federal fines and
criminal investigation. Identify an organization that did not act in accordance
with its values, mission, and vision and incurred criminal/civil fines as a
result. In one-page describe how the organizations activities did not reflect its
written strategic intent and propose lawful actions it could have taken to
embrace its written values and achieve better outcomes (support your work
with references).
4. Pick a local hospital, and based on available literature conduct a SWOT
analysis. You may take literary license in making operational assumptions for
information you cannot obtain. Use a matrix for the SWOT analysis.
5. Develop a list of 10 barriers to entry for the following healthcare organizations:
(a) hospitals; (b) physician practices; (c) nursing homes; (d) insurance
companies; (e) pharmaceutical companies. How and why do the barriers to
entry vary among these different healthcare groups (support your answers
with references)?
6. What problems are inherent in the use of financial ratios for US hospitals
(support your work with references)? This discussion should include identifying
benchmarking data sources and the risks in utilizing this data.
Rubric
Mid-term Exam Grading Rubric (new)
Mid-term Exam Grading Rubric (new)
Criteria
PTS
This criterion is linked to a
Learning
OutcomeIntroduction
30
This criterion is linked to a
Learning OutcomeAccuracy
30
This criterion is linked to a
Learning OutcomeRelevance
30
This criterion is linked to a
Learning OutcomeResources
30
This criterion is linked to a
Learning OutcomeReference
List
30
This criterion is linked to a
Learning OutcomeIn Text
Citations and Paraphrasing
30
This criterion is linked to a
Learning OutcomeCritical
Thinking
30
Mid-term Exam Grading Rubric (new)
Criteria
PTS
This criterion is linked to a
Learning OutcomeCreative
Thinking
30
This criterion is linked to a
Learning OutcomeFormat
30
This criterion is linked to a
Learning OutcomeMechanics
30
Total Points: 300





HSA 6108 Planning Marketing in Healthcare
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