How to Write a Public Relations Plan Where to Start - Worksheet

How to Write a Public Relations Plan Where to Start – Worksheet

Overall Situation / Introduction The opening section provides the situation overview/background and introduces the PR campaigns purpose.

Overall Goals. What is the overall goal(s) of the public relations plan?

Objectives for Target Audience. Provide SMART objectives Specific, Measurable, Attainable, Relevant, Time-bound (audience specific too).

Target Audience(s). Who is the target audience. Who do we need to reach?

Target Audience 1

Objective 1a Objective 1b

Target Audience 2

Objective 2a Objective 2b

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