How Can Non-Governmental Organisations Assist in Sustainable Value Creation?

Title:
How Can Non-Governmental Organisations Assist in Sustainable Value Creation?
1800-2000 words
Your essay should cover:
 Base of the pyramid investment and the vulnerable global poor.
 Certification of supply chains and impact
 Partnerships for responsible business and sustainable development.
.
The aim of the essay is to consider the tensions of working in markets serving the global
poor.
It is important to remember and refer to the lectures on NGO partnerships and sustainable
value creation, as well as the subsequent critical reflection in the seminar on base of the
pyramid.
It is also important to focus on both the opportunities and challenges presented by targeting
the vulnerable poor as consumers.
Some starting journal articles:
Anderson, J., & Markides, C. (2007). Strategic innovation at the base of the economic
pyramid. MIT Sloan Management Review, 49(1), 83-88.
Bitzer, V., & Glasbergen, P. (2015). Business–NGO partnerships in global value chains: part of
the solution or part of the problem of sustainable change?. Current Opinion in
Environmental Sustainability, 12, 35-40.
Davidson, K. (2009). Ethical concerns at the bottom of the pyramid: Where CSR meets
BOP. Journal of International Business Ethics, 2(1).
Kistruck, G. M., Webb, J. W., Sutter, C. J., & Bailey, A. V. (2015). The double-edged sword of
legitimacy in base-of-the-pyramid markets. Journal of Business Venturing, 30(3), 436-451.
London, T., Anupindi, R., & Sheth, S. (2010). Creating mutual value: Lessons learned from
ventures serving base of the pyramid producers. Journal of Business Research, 63(6), 582-
594.
Schuster, T., & Holtbrügge, D. (2014). Benefits of cross sector partnerships in markets at the ‐
base of the pyramid. Business Strategy and the Environment, 23(3), 188-203.
Seuring, S., Brix-Asala, C., & Khalid, R. U. (2019). Analyzing base-of-the-pyramid projects
through sustainable supply chain management. Journal of Cleaner Production, 212, 1086-
1097.
Webb, J. W., Kistruck, G. M., Ireland, R. D., & Ketchen, Jr, D. J. (2010). The entrepreneurship
process in base of the pyramid markets: The case of multinational
enterprise/nongovernment organization alliances. Entrepreneurship Theory and
Practice, 34(3), 555-581.

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