YOUR FINAL PAPER (DUE 5/6)
• 6 – 8 pages including references
• Introduction (1 – 1 ½)
• 3 Paragraph ”Road Map”
• Overview of your topic/thesis (1 – 1 ½)
• History, importance, discussion, etc.
• Connection to Semester (2 – 3) OR developing the “argument”
• Conclusion (around 1 page)
SO, MY PAPER MIGHT BE…
“THE ROLE OF FREE WILL IN ADVERTISING AND MARKETING
PRACTICES.”
• Introduction
• Overview of topic
• Brief History of IMC, Audience Adaptation (Beginning with Aristotle), .
• Exploring Vico + Free Will, developing an argument centered on Vico’s understanding of
Will in connection to deceptive marketing practices today
• Conclusion: Implications
A REFRESHER (FOR YOUR FINAL PAPER)
WHO HAVE WE COVERED?
WHAT ARE SOME KEY IDEAS?
•
The Sophists
•
Truth + Eloquence
•
Plato
•
Audience Adaptation
•
Aristotle
•
3 Artistic Proofs
•
Isocrates
•
Education
•
Cicero
•
Argumentation
•
Augustine
•
Symbolism
•
Aquinas
•
5 Canons of Rhetoric
•
Petrarch
•
Humanism
•
Peter Ramus

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