1. Task 1: Report (80% – 3,200 words)
This element should be completed in your own words and linked to
academic/marketing theory using the Harvard referencing system.
1. Provide an internal analysis of Green Gecko Digital using the resource-based
view of the firm (RBV). You should consider skills, capabilities, relationships &
partnerships here.
(Approx. 600 words)
2. Identify and assess the impact of critical issues facing 1. Task 1: Report (80% – 3,200 words)
This element should be completed in your own words and linked to
academic/marketing theory using the Harvard referencing system.
1. Provide an internal analysis of Green Gecko Digital using the resource-based
view of the firm (RBV). You should consider skills, capabilities, relationships &
partnerships here.
(Approx. 600 words)
2. Identify and assess the impact of critical issues facing Green Gecko Digital
over the next five years. (Approx. 300 words)
3. Recommend clear objectives and a strategic direction for Green Gecko Digital
to grow their organization. (Approx. 300 words).
4. Having taken into account the resource-base of Green Gecko Digital, develop
and write-up, to a professional quality (i.e. a standard of production that can
be presented to the company and launched immediately online by the case
study organization), ONE each of the following (Approx. 1200 words):
1. i) A blog post
2. ii) A Facebook story
3. iii) Facebook ‘live’ content.
5. Present and justify a project plan storyboard to assist Green Gecko Digital in
growing the organisation in the future. (Approx. 600 words)
In developing your submissions please note the following:
5. a) EMPLOYABILITY ALERT – The company will launch online any publishable
submissions of an appropriate standard to enable you to boost your CV and
build your employability profile. You can add successful submissions to your
Pebblepad profile.
6. b) RELEVANCE ALERT: Ensure the content you produce is company relevant
and engaging for the target audience and/or company stakeholders.
7. c) REPUTATION ALERT: Ensure your content is of an appropriate quality to
enhance the Green Gecko Digital brand.
Task 2: Reflection (20% – 800 words)
1. Using appropriate theory, critically evaluate your role, participation,
involvement and leadership within the live marketing case study project
(Approx. 400 words).
2. Having reflected on your involvement on the module, develop a brief selfdevelopment plan which includes short, medium and long-term areas for
personal improvement (Approx. 400 words).
over the next five years. (Approx. 300 words)
3. Recommend clear objectives and a strategic direction for Green Gecko Digital
to grow their organization. (Approx. 300 words).
4. Having taken into account the resource-base of Green Gecko Digital, develop
and write-up, to a professional quality (i.e. a standard of production that can
be presented to the company and launched immediately online by the case
study organization), ONE each of the following (Approx. 1200 words):
1. i) A blog post
2. ii) A Facebook story
3. iii) Facebook ‘live’ content.
5. Present and justify a project plan storyboard to assist Green Gecko Digital in
growing the organisation in the future. (Approx. 600 words)
In developing your submissions please note the following:
5. a) EMPLOYABILITY ALERT – The company will launch online any publishable
submissions of an appropriate standard to enable you to boost your CV and
build your employability profile. You can add successful submissions to your
Pebblepad profile.
6. b) RELEVANCE ALERT: Ensure the content you produce is company relevant
and engaging for the target audience and/or company stakeholders.
7. c) REPUTATION ALERT: Ensure your content is of an appropriate quality to
enhance the Green Gecko Digital brand.
Task 2: Reflection (20% – 800 words)
1. Using appropriate theory, critically evaluate your role, participation,
involvement and leadership within the live marketing case study project
(Approx. 400 words).
2. Having reflected on your involvement on the module, develop a brief selfdevelopment plan which includes short, medium and long-term areas for
personal improvement (Approx. 400 words).