Your Perfect Assignment is Just a Click Away
We Write Custom Academic Papers

100% Original, Plagiarism Free, Customized to your instructions!

glass
pen
clip
papers
heaphones

FIT Melbourne Effective Messaging Evaluation Memorandum

FIT Melbourne Effective Messaging Evaluation Memorandum

Businesses spend thousands of dollars annually analyzing their audiences, from defining who they are to learning their spending habits and discovering their attitudes towards specific products. Companies then use this information to craft advertisements targeting these audiences, often using visual and audio cues to grab their attention. Directions: Go to www.youtube.com (Links to an external site.) and find videos of two recent (2021-present) television commercials, each selling the same type of product (i.e., cars such as Nissan Rogue and Toyota RAV4; smartphones such as the iPhone 13 and Samsung Galaxy S22; Pepsi and Coke, etc.)Analyze each video by pinpointing specific visual and audio cues that indicate the commercial’s targeted audience and the company’s specific purpose (other than selling the product, what else are they selling? A specific feeling or lifestyle?). Then, write a one- to two-page memo to Prof. Gallop summarizing your analysis with the following questions answered for each video. Be prepared to share your findings in class.The memo must be typed in Times News Roman 12-pt. font and single-spaced sentences, with a one-line space between paragraphs. Be concise but detailed and thorough! Formatting examples are in the textbook; however, you graded on the content, not the format. Visual elements such as screenshots and graphics are permitted.Answer the following questions in the memo:Define each commercial’s audience using demographics such as gender, age, race, educational background, and socioeconomic level. What does the targeted audience for this product look like? (For example, a life insurance commercial may show gray-haired individuals who are over age 65, possibly retired and living a middle-class lifestyle with some evidence of a college education.) Define each commercial’s overall purpose (other than to sell the product). 2a. Which of the five purposes for communication (educate, inform, entertain, persuade, analyze) really stands out in the video? What is the commercial’s overall message? How effective is the commercial in conveying its message? Is it clear? Of the two commercials, which one better fulfilled its purpose? How? 5a. What would you change about the commercial you didn’t choose?The memo must be typed in Times News Roman 12-pt. font and single-spaced sentences, with a one-line space between paragraphs. Be concise but detailed and thorough! Formatting examples are in the textbook; however, you graded on the content, not the format. Visual elements such as screenshots and graphics are permitted.
not specified

Order Solution Now

Our Service Charter

1. Professional & Expert Writers: Topnotch Essay only hires the best. Our writers are specially selected and recruited, after which they undergo further training to perfect their skills for specialization purposes. Moreover, our writers are holders of masters and Ph.D. degrees. They have impressive academic records, besides being native English speakers.

2. Top Quality Papers: Our customers are always guaranteed of papers that exceed their expectations. All our writers have +5 years of experience. This implies that all papers are written by individuals who are experts in their fields. In addition, the quality team reviews all the papers before sending them to the customers.

3. Plagiarism-Free Papers: All papers provided by Topnotch Essay are written from scratch. Appropriate referencing and citation of key information are followed. Plagiarism checkers are used by the Quality assurance team and our editors just to double-check that there are no instances of plagiarism.

4. Timely Delivery: Time wasted is equivalent to a failed dedication and commitment. Topnotch Essay is known for timely delivery of any pending customer orders. Customers are well informed of the progress of their papers to ensure they keep track of what the writer is providing before the final draft is sent for grading.

5. Affordable Prices: Our prices are fairly structured to fit in all groups. Any customer willing to place their assignments with us can do so at very affordable prices. In addition, our customers enjoy regular discounts and bonuses.

6. 24/7 Customer Support: At Topnotch Essay, we have put in place a team of experts who answer to all customer inquiries promptly. The best part is the ever-availability of the team. Customers can make inquiries anytime.