SUGGESTED REPORT STRUCTURE
FAQ’s (Frequently Asked Questions):
1. You must develop your existing enterprise idea. You are permitted to make evidenced
changes to your product and/or service.
2. Include a mitigation / feasibility assessment pertaining to your role and its responsibilities.
3. Continue in your existing business role and responsibility. This will be the focus of your
report. (Note, you will have to consider the whole business idea to do so).
4. You may choose to continue communication with your team in order to support your work.
5. Do not delete the Master SimVenture Validate Business Model Canvas (BMC).
6. You must create your own individual BMC using the software tool SimVenture Validate.
You can copy the already populated sections from the existing Master BMC and develop your
own individual page now… or… at a time that suits all if you are co-working within your preassigned groups.
7. RE: Plagiarism – Include screenshots of your online Business Model Canvas / BMC in your
report, along with your own annotated / summarised insights, relating to your individual role so
as to avoid issues around plagiarism. Some sections may only be relevant for specific roles.
Your job is to justify the images you decide to include.
Please see below for an idea of the structure expected in your submission.
Please note this is a SUGGESTED structure only:
Cover Page Course and Unit Title
Original team/Brand name and number
Report title.
Your name and area of responsibility.
Word count (from the first word of the Introduction, to the last word of
the Conclusion).
Plagiarism statement
Executive Summary Summary of the whole report
Table of Contents A clearly presented / well-ordered list of the sections and sub-sections
of the report.
A list of the figures included in your report.
Ensure that individual sections, and subsections are numbered (e.g.
1, 1.1, 1.1.2) and that tables, charts and graphs are headed (e.g. Fig
1.1, Fig 1.2, Table 1.1) in main body.
Pages should be numbered in the bottom centre of each page.
Introduction
(approx. 500-750 words)
A brief introduction to your business as presented during your pitch
(see your element to consider as per your presentation guidelines
https://moodle.arts.ac.uk/mod/folder/view.php?id=408376). An outline
of your individual role responsibility and a rationale of your report and
its relevance your business and the industry. An outline of the aims &
objectives of your report. Include relevant market data to support
where necessary.
A clear outline of how you will investigate and the primary research
methods you have used and/or intend to use.

Mitigation / feasibility
assessment
(approx. 250-500 words)
An in-depth review of the effects of the current Covid-19 pandemic
and its impact on your business to date and its strategic response in
relation to your individual role and responsibility.
Consider a SWOT / situation and/or competitor analysis here – to fully
examine the business in the marketplace and explain what is driving
the responses to the change.
Individually written
sections of your report
(approx. 1250-1500 words
per section, however
please be aware that this is
not exhaustive and that
this is only a guide)
• Project Management /
Critical path decisions
• Consumer/market insights
for location and timeframe
decisions.
• Method of Market Entry
• Marketing approach
• Brand management
strategy
• Sourcing / Supply chain
decisions.
• Product / Range Decisions
• Costing and pricing
decisions
• Projected Sales Analysis
• Customer Relationship
Management
• Distribution method
• E-Commerce strategy
• *these sections do not
necessarily need to be in
this order- it will be down to
you as to decide on the
best way in which to
structure.
• **note however that you will
all have to consider all
aspects of the business in
order to produce a fully
fleshed out report pertaining
to your role as all functions
are inter-linked and impact
on your individual role.
You should put a heading on each area:
• An analysis surrounding your business’s route to market focused
around your individual business role responsibility. This may include
your business relationships (Internal key stakeholders and your
relationship to them).
• An analysis surrounding your individual business responsibility,
looking at the company’s internal and external environment (macro
and micro factors). This should be from academic and business
sources, including academic journals / case studies / reports / Mintel /
Verdict / Drapers etc, as well as any relevant academic literature.
Remember what you have learned so far and check the reading lists
as a starting point.
• Analysis & presentation of appropriate primary and secondary
research findings. You must use this to justify your recommendations
which should flow from your research findings. E.g. interviews,
surveys, store audits etc. Structure is important: use sub-headings to
sign-post. Enhance using visual material e.g. tables, charts and
graphs to represent relevant data if they aid understanding your
argument.
• Summary of findings from your research in this section or anything
else relating to your activities during the unit
Conclusion
(approx. 300-500 words)
A summary of the report including your route to market, identification
of any further considerations, recommendations and areas to
research.

References A list of the sources referenced in your report
Appendices The findings from your primary research
*You can use illustrations, infographics, branding and colour where you feel
appropriate – remember this is a business report and should be written/presented as such.
**
https://moodle.arts.ac.uk/mod/folder/view.php?id=408376