Individually, students will read 5 journal/research articles that pertain to marketing a service (as opposed to a product). Students will then write a 3-5 page report (excluding cover page, abstract, and references) synthesizing those 5 articles. APA methodology applies to this assignment.
Discuss how the marketing mix will vary in relationship to the offering of a service and of a product.
Your original response is due by 11:55 pm EST on Wednesday, and then reply to another students post by Sunday at 11:55 pm EST. The required length for your original posting is 350 words, and your reply should be a minimum of 250 words.
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