Digital Marketing and Social Media 19BSP064 COURSEWORK ASSIGNMENT

Digital Marketing Plan
2) Group Element (50% of the marks)
Once you have completed your individual assignment you should produce a digital marketing plan,
in consultation with your team members. The final design of the plan will incorporate ideas from
each individual report created by team members. Your team will be required to produce only ONE
digital marketing plan for the brand in your allocated sector. You will be given guidance on how to
work together and have the opportunity to work on developing and extracting ideas in group
workshops in weeks 5-8.
For your group presentation you should use PowerPoint not Prezi or any other form of
presentation software. The presentation should be no longer that 15 slides, this includes the title
slide, and any concluding slides.
The total maximum length of the presentation is 15 slides.
Your group presentation should include:
 Digital marketing strategy for the teams selected brand
 Segmentation and target market
 Digital media plan
 Campaign evaluation and measurement
The presentation will be a group submission and should be uploaded on Learn Turnitin Week 9, on
Monday 27th April 2020 at 14.00 (just one report per group of students – not one per student). All
members of each group are expected to contribute equally to this report. In case of any group
issues, you will need to alert me as soon as possible so I can help mediate.
Presentations will be organised and delivered in weeks 9 to 11. Each presentation will be no
longer than 15 minutes and should allow time for questions. The order of presentation will be
decided in week 8 before the Easter break. Please note all completed work must be submitted by
the deadline in week 9. No changes will be allowed after submission.
References
Provide evidence of all the information sources you have used throughout your text, using Harvard
Referencing rules for in-text referencing and in the Reference List.
http://www.lboro.ac.uk/services/library/students/learningsupport/topics/referencesandcitations/
At the end of the report you will include a section listing the references in more detail.
You should aim to use at least 10 academic references.
Marking criteria for individual and group elements

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