Hello, I am looking for someone to write an article on DESIGNING ORGANISATIONAL STRUCTURE: ‘THE BODY SHOP’ ANALYSIS. It needs to be at least 1000 words. In the design of the company’s organizational structure, there were several challenges encountered that made it difficult to run the daily activities as expected by the board. One of the challenges that the company faced is the issue of differentiation. Differentiation is the process whereby the various characters working in the organization are assigned specific duties to ensure that there is optimal output. The major challenge that comes from differentiation is the inability of the heads to coordinate the differentiated people in the organization. Coordinating these people is difficult because some people are located in different areas of the organization and getting to understand their working is rather a difficult task. It is a difficult task for managers to coordinate different divisions functions and duties to achieve integration. Centralization and decentralization are an integral part in organizational structure. The existence of hierarchy of responsibilities sometimes may lead to irresponsibility and may affect the process of decision-making (Jones, 2009, 46)Work Specialization is the extent to which tasks in an organization are split into separate jobs. The main idea is to ensure that one person does not do an entire task. This leads to specialization as individual employees concentrate in doing part of the job rather than whole of it. The jobs get divided into separate projects whereby there are different people to task these jobs in every step of the production process. Work specialization in an organization is very imperative as it ensures that the people involved do not remain lazy depending on the other to carry out particular tasks.