Createa 10- to 12-slide presentation with speaker notes in which you include the following:
Describe the company and the product or service that you researched/
Describe the current target market for this product or service, and include an analysis of the following:
Buyer behavior (e/g/, how much do they buy, when do they buy, where do they prefer to purchase)
Decision-making processes that current buyers use to select products or services (e/g/, what features do buyers find most important when selecting the product or service, and why)
Analyze purchasing trends that may affect current buyer purchasing decisions/
Determine potential new market opportunities based on market changes or consumer purchasing trends/
Summarize your conclusions, and present a marketing proposal to sustain or grow your potential market over the next three to five years/


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