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Comparison analysis of two companies

Aug 23, 2022 | Business & Finance - Marketing

Aug 23, 2022 | Business & Finance - Marketing

Comparison analysis of two companies

You will complete a comparison analysis of two companies regarding Global Marketing and Human Resource strategies. Instructions: ¢ Prepare a PowerPoint presentation (12 slides maximum) comparing and contrasting two global companies of your choice. ¢ In your analysis, address the following at a minimum: ¢ One slide summary for each of the companies and products ¢ What global marketing strategies have these companies implemented to stay ahead of their competitors? Make sure to incorporate the marketing mix variables, pricing and market segmentation. ¢ What are their human resource strategies with regards to staffing and retaining talent? ¢ What is their source of competitive advantage? ¢ If you were the leader running these companies, would you change anything? Why or why not?

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