This is a written portfolio that will be presented in a report format as one document. This portfolio should include
the following:
Section One (500 words / 40% weighting): Write an article review of one of the academic texts listed in the
Further Reading section of the Module Reading List or an academic text of your choice which is approved by
your tutor. The review should include a summary of the key idea(s) presented in the text and an evaluation of
how the content (e.g. theories, methods etc.) can be relevant to the analysis of the local business discussed in
Section Two.
Section Two (1000 words / 60% weighting): Write a business report that presents an evaluation of a business
in terms of its intercultural awareness. The report should include a brief overview of the business and a detailed
analysis of the interculturality of specific business practices using relevant theories introduced in the module.
Your choice of business can be online OR a physical shop, and should meet the following criteria:
1. It must be from one of these categories:
a charity shop (e.g. Age UK, Cat’s Protection)
vintage or speciality clothing shop (e.g. shops in North Laine etc.)
independent art studio or gallery
health services (e.g. yoga, martial arts, local pharmacy etc.)
musical venue / musical instrument shop
letting agency
relocation business (e.g. moving company, international shipping services)
2. It can be a business that has both a physical and online shop, OR an onlineonly shop. If it has a physical
location can be in the UK or in your hometown.
3. The website must be available to read in English. It can be in different languages, but it must have an English
language version.
4. It must NOT be a multinational corporation (e.g. Tesco, Amazon, Chanel etc.). If you are unsure, ask your tutor
for guidance.
N.B. Your choice of business must be approved in writing by your tutor before you begin your portfolio. If you are
unsure, please ask your tutor for guidance. Further instructions for each assessed task are posted on Canvas, as
are the assessment criteria. You should familiarise yourself with the criteria throughout the semester.
