Assessment Title and Weight
Title: Altruism with the theory of planned behaviour (TPB) towards the prediction the relatively
difficult behavioural intention of visiting a green hotel
Component 2 (C2): Group coursework.
This assessment is one (1) of two (2) total assessments for this module. It weighs 50% of the final
grade.

Aim of the Assessment
In the increasingly environmentally conscious marketplace, consumers have realized the effect of their
purchasing behaviours, which are strongly associated with environmental problems. The trends also
affect the hotel industry in the form of greater consumption of water, energy, and raw materials, and
the increased emission of greenhouse gases and the generation of waste.
In this assessment, students are expected to empirically examine how individual characteristics of the
TPB model affect traveller intention to visit green hotels; They will also apply the TPB model to
construct an amended model that focuses on altruism