BMA506 Foundations of Marketing Assessment Task4 Case B

The Company must choose Tesla ONLY

Please see below for some points to remember when preparing
Assessment Task4 Case B：
 For the core need I’d suggest something like ‘electric
transportation’. What is mentioned sounds more relevant to Tesla as a
company, and not the core benefit to consumers.
 Need to more clearly highlight that Tesla uses a Family branding
strategy, and state that it refers to the application of the same company
name to all products.
 No clear indication of whether Tesla have used a price skimming or
market penetration pricing strategy.
 Although Tesla has no retail partners, in CSB you can still discuss
the retailing decisions that Tesla has to consider for their own
Showrooms.

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