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Assignment title: Theories, context and advertising

May 19, 2020 | Business & Finance

May 19, 2020 | Business & Finance

Assignment title: Theories, context and advertising

Aims / Context
This unit introduces you to histories, theories and debates which relate to the field of advertising. It will focus on the development of twentieth and twenty-first century ideas in advertising, media and visual communications and explore the common themes and cross-fertilisations that occur between theory and culture. We will examine advertising practice through a range of media representations. These examples will be located in their broader social, historical and cultural contexts in order to consider the multiplicity of meanings and functions assigned to visual culture. Artefacts studied will be related to discourses and subject areas such as: modernity/modernism, postmodernism, low and high cultural values, consumption, branding, semiotics and authorship.
The unit will enable you to consider the impact of contemporary advertising in cultural and sociological terms by linking your contextual and theoretical research to other more practically related units on the course. The aim is to broaden your perspective by positioning advertising within the sphere of the creative industries; to encourage you to make connections to wider issues and context; and to provide you with an introduction to the theoretical tools and methodologies that will open up your frames of reference. The unit will support you in the development of research and written and oral communication skills.
What we are looking for in your essay:
A Pass essay would present a critical discussion of one advert or advertising campaign from one perspective. The essay would present analysis of the advert in a clear, accessible and authoritative way. The concepts would be used appropriately and accurately to build arguments. Key points would be drawn out and presented in a clear and critical way in the conclusion, which would also suggest ways in which this analysis points to a broader trend in understanding advertisements in current contexts.
The essay would be well presented with good sign-posting, clear and structured argumentation, and correctly referenced.
Assessment requirements
This unit is assessed on a pass/fail basis. Failure or non-submission defaults to Fail for the unit. Assessment will be against the
specified marking criteria in the unit assessment summary.
This assessment comprises:
 1 x 1500 word essay
Assignment information
You will submit a 1500 word essay.

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