Assignment Outline
The US television broadcast of the Super Bowl always features many high-profile television adverts, due to the game’s high viewership and wide demographics. Choose one advert aired during the 2019 Super Bowl listed here:
https://www.adsoftheworld.com/collection/2019_super_bowl_commercials and answer the following questions:
• Identify and briefly discuss the chosen TV advert (10% of mark).
• Analyse which marketing objectives (e.g., increase brand awareness, brand recall, sales, attitude) the chosen advert would be expected to meet (40% of mark).
• Identify the target audience and positioning apparent in the TV advert (10% of grade).
• Design a novel social media campaign that could have accompanied the TV advert. Provide a description of the novel social media campaign and discuss how it is integrated with, and amplifies the effectiveness of, the TV advert (40% of mark).
o You must clearly provide justification for the marketing objectives, target audience, message communicated and marketing appeals employed in the message.
Please note:
• As some brands had an accompanying social media campaign for their 2019 Super Bowl advert, your assignment MUST NOT copy the existing social media campaign introduced at that time!
• Note that the above percentages are an indication of the weighting of each section. The report will be marked as a single coherent piece of work and therefore it is important that you consider issues of structure, layout, and presentation.
• It is important to base your answers on academic research and use Harvard Referencing style.
• No primary research is to be undertaken.
Additional details:
• Please include on your front page: module code, word count, and title.
• Use Times Roman font size 12 with 1.5 spacing in the main body of your
report.
• Include page numbers and references.
• Word count: 1,400 words (+/-10%) excluding tables, charts, figures,
references and appendices.
–tables, charts, figures, references and appendices must be used with care,
must be appropriate, and must be used/referred to within the body of your
report.
• Submit your report through Turnitin (via Blackboard under Assignments)
• PG online Handbook sections on ‘Procedure for submission of assignments’
and ‘Policy on deadline extensions’.