Case study:
Gourmand Goose is a chain of 12 restaurants, they operate 7 restaurants in London, 4 in Birmingham and 1
in Northampton where their head office is located.
Gourmand Goose would like to open a new restaurant in Northampton. As a result of this they require
funding and need to prepare a business plan to help secure this. As part of this process the have decided to
evaluate their business objectives.
You are an accountant at the head office of The Gourmand Goose restaurant chain which is based in
Northampton.
Answer the task questions in a business report format.
Assignment Questions
Task 1
Formulate a business strategy and objectives for Gourmand Goose. Write a mission statement for the group.
The objectives should include corporate social responsibility outcomes in addition to traditional wealth
maximization. Evaluate the impact of the objectives on the strategy that you choose for the business. [LO A,
LOb, Lod, LOe
Task 2
Consider the revenue and costs that will be incurred during the first 12 months the restaurant is open.
 Contribute to the discussion boards.
 Reflect on the ideas generated on the discussion boards and in your workshops.
 Research the revenues and costs that will be incurred – you can include evidence in your
appendices.
 Prepare a cash flow statement and Income Statement for one financial year.
 Evaluate the completed financial forecasts, comment on any problems the restaurant may face.
[LOc, LOc, LOe]
Task 3
Consider various funding structures, select a method of funding and justify this.
 Contribute to the discussion boards.
 Reflect on the ideas generated on the discussion boards and in your workshops.
 Outline how Gourmand Goose will fund the new restaurant, justify your choice.

 [LOa, LOc, LOd, LOe]