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Correlation Assignment: Email Marketing

Jul 6, 2022 | Mathematics - Statistics

Jul 6, 2022 | Mathematics - Statistics

Correlation Assignment: Email Marketing

Using the Email marketing (EMMA) dataset (attached), build a simple regression model that predicts Total customer value (Y) from Tenure (X). . . 

Use the Excel capabilities for Simple Regression (hint: data -> scatterplot -> fit trendline)
Use the algebra that we walked through to come up with the simple regression equation. You will need the following components to determine the slope ˜b and intercept ˜a values of the equation:

Correlation, r (you can use Excels CORR( ) function to calculate this),
Standard deviations for X and Y (use population standard deviations, stdev.p( ),
Means for X and Y,

What would you conclude about the relationship and ability to predict Value from Tenure? 

Note: that answers to ˜1 and ˜2 above should all match if calculated correctly.

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